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Study: negotiations 2030

Study: negotiations 2030

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[Translate to English:]

The topic of corona is currently determining everyday business life and has a major impact on a large number of business processes and activities. While the topic of "negotiations" in general has gained increasing attention in practice in recent years, the question now arises as to what effects the crisis will have on the design, execution and results of purchasing and sales negotiations within the next 10 years and what measures and strategies in this area are promising for the future.

Therefore, the Negotiation Academy Potsdam and the Chairs of Marketing of the Universities of Potsdam and Hohenheim are carrying out a comprehensive scenario analysis to examine various factors that have a significant influence on future negotiations. The results are then transferred into scenarios and can be used as a basis for decisions in strategic business management.