Doctoral students and professors from the Department of Marketing at the University of Potsdam and the Department for Marketing and Business Development from the University of Hohenheim discussed the status of current and upcoming research projects on January 20 and 21, 2020. The doctoral students received valuable feedback for their dissertations from Prof. Dr. Uta Herbst (University of Potsdam) and Prof. Dr. Markus Voeth (University of Hohenheim).
This year again, numerous exciting questions were up for debate. Among other things, the question was discussed as to what extent future trends around digitization, will change negotiations of tomorrow. At the end of the first day, a visit of the Stuttgart TV tower provided a sociable setting for further exchange.